Royal 7
Budget Inn
The goal was that I create a new brand identity and system for a Bozeman motel. They needed a new logo design and help to expand the motel presence on multiple platforms for wider audience.
How I recreate Royal 7 Budget Inn brand identification? Who is my audience?
The location of the Royal 7 gave me some idea of a theme; Where Generations Meet. Bozeman is a place where families come to visit and socialize. I spent time researching the history, background and location. I spent a night and day observing who the audience was. The audience ranged from college students to old folks who need to spend one to two nights. The keywords that I am focusing the rebranding of the Royal 7 Budge Inn are youth, bold, fresh, welcoming and fun.
Designs System Components
Logo Designs
I did many sketches for the Royal 7 in 6 different categories; monogram, logotype, symbols abstract, glyph literal, alpha-glyph, and combination.
I feel the strongest in my sketches was done in Monogram, the letter R and number 7 were combined. My goal was that my logo would stand bold and easy to recognize when driving by. The color orange was chosen to catch the audiences eye quickly.
Stationary: Business Card, Letterhead, #10 Envelopes
Room Content: Breakfast Menu, Room Key, Door Hanging Card
Instagram and Magazine Advertisement Marketing
The instagram marketing was for college students or families. The magazine marketing served a purpose for targeting the older audience.
Take Away (Sticker)
